Résumé

Administrate is a Training Management System (TMS) that enables large-scale enterprises to conduct in-person training.

As Creative Director, I collaborate with team members across the company to further develop Administrate’s brand. Working with our Marketing Team, I also leverage my past experience as a front-end web developer and user experience designer to improve how customers and potential customers interact with our brand through digital channels.

At Administrate, recent accomplishments have included:

• Led a six-month in-house rebuild of the company website (Astro, Sanity, Cloudflare) with a two-person team. Raised mobile PageSpeed from the mid-40s to 94, cut CMS edit time from 6–8 hours to 15 minutes, and increased form fills 175%. Integrated API-based content automation enabling new pages to be spun up in minutes, and trained the team on the workflow. Post-launch SEO and technical audit by an external vendor returned a near-clean result.
• Championed AI-assisted development by adopting Claude Code for the web team as part of the company’s early pilot, enabling a two-person team to deliver agency-scale infrastructure on deadline.
• Built a structured brand elements database in Notion, using Notion AI to compress roughly a week of work into one to two days.
• Led and executed in-house redesign of company logo, visual identity, and brand architecture strategy. Engaged Senior Leadership Team in workshops to clarify our brand personality and coordinated execution across all functions of the business.
• Art direct and design landing pages, trade shows, paid ads, social media, and email marketing.
• Lead and execute design for the user experience and visual design of marketing website and landing pages.
• Manage globally located full-time employees and independent contractors, ranging from junior to mid-level specialists in Organic Growth, Web Production, Web Development, Design, Video Production, and Social Media.

Azavea was a B Corp agency that developed geospatial software and data analytics for the web. Their mission was to apply state-of-the-art geospatial technology for civic, social, and environmental impact.

At Azavea, my responsibilities included:

• Worked with my team, developers, and project managers to design websites and web applications from a user-centric point of view. I worked on projects from conception all the way through production.
• Produced sitemaps, wireframes, coded prototypes, and pixel-perfect designs.
• Conducted user research, frequently in the form of usability tests and user interviews.
• Developed and tweaked production-ready code, primarily using HTML, CSS/SASS, and JavaScript or React with an eye on accessibility and semantic markup.
• Maintained and designed marketing websites for products and company microsites.
• Led logo design and branding for existing and new products.
• Led the design of marketing and internal collateral.

• Created project-based curriculum for Fall Semester “Interactive Design” course for Tyler School of Art BFA Program.
• Taught Junior, Senior and Grad students web design and HTML, CSS, and jQuery web development skills.

Nuix develops software and solutions for investigation and cybersecurity incident response.

My responsibilities included:

• Constant communication with POs, SMEs, developers, QA engineers, and Scrum Masters in an Agile environment to produce wireframes and high-fidelity designs.
• Evangelizing the importance of a unified design system and presenting business reasons for developing a dynamic pattern library with our frontend development team.
• Fulfilling a Business Analyst role by writing user-centric tickets in Jira.
• UX on the graph-based portion of our new cybersecurity software which required directly interfacing with UK-based colleagues, designing wireframes and high-fidelities alongside developers, and documenting features in Confluence for QA and those outside of the scrum team.
• Improving the UI/UX of a pre-existing e-Discovery web application.
• Providing visual quality assurance throughout sprints where needed.

Dyad Communications is a boutique agency specializing in the delivery of web experiences for high-end architects and interior designers. My role included a significant amount of direct client interaction throughout the design, development and delivery process as well as the mentoring of Dyad’s more junior developers.

I was responsible for programming and maintaining responsive websites using HTML5, CSS3, jQuery, the Sencha Touch framework, PHP and PHP-based content management systems. Beyond my day-to-day duties, I championed and managed Dyad’s migration from SVN to Git version control and the company’s transition from the ExpressionEngine content management system to WordPress.