About

I’m Alex, an Edinburgh-based Creative Director with thirteen years’ experience as a digital designer. I think the best brands are uncovered, not invented. Our job as designers is to chip away what doesn’t belong.

I’ve built brands for organizations in corporate training, civic tech, and cybersecurity. Whether I’m leading rebrands or designing clearer tools, I’m most drawn to work where creative decisions have an immediate, tangible impact; experimentation is welcome; and building a strong culture is valued as much as shipping great work.

Today, I lead brand and marketing design at a B2B SaaS company serving enterprise clients across North America. In past roles, I’ve also taught university courses on interactive design and championed design systems alongside and for engineers.

As a manager, I try to lead the way some of my favorite leaders led me. At its core, that entails creating a culture of humility and excellence, earning trust as a safe resource, and providing honest feedback as it arises rather than waiting on review cycles.

Outside of work, I’ve taught affordable coding classes, provided tech support to local nonprofits, and fostered cats.